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Introduction to Social Media: Social media sites

These pages are intended to support academic staff interested in the use of social media to develop a professional online research presence and consider the issues inherent in working in such an open manner online.

Social media sites

There are literally thousands of social media sites available online, some more popular than others, all serving different niche groups or different needs.

Most social media sites can be broken down into three very rough categories: Communication, Collaboration and Multimedia. The table on the left gives examples of some of the most popular and high-profile of these sites, but remember, for every one mentioned here there may be dozens more!

These pages will give you more information about what the different kinds of social media are and how they work.

Top Tens

According to Alexa, the Web Information Company, a global internet analytics company, the top ten social media sites by usage are:

  1. Facebook
  2. Twitter
  3. LinkedIn
  4. Google+
  5. Pinterest
  6. Flickr
  7. Livejournal
  8. Badoo
  9. StumbleUpon
  10. Fiverr

Social media sites

Popular social media sites

 Communication: Blogging: Blogger, Livejournal, TypePad, WordPress
Microblogging: Twitter, Yammer
Location: Blendr, Foursquare
Social networking:, Facebook, Google+, LinkedIn
Aggregators: Google Reader, Netvibes, Pageflakes, iGoogle
 Collaboration: Conferencing: Adobe Connect, GoToMeeting, Skype
Wikis: PBworks, Wetpaint, Wikia
Social bookmarking: Delicious, Diigo, BibSonomy
Social bibliography: CiteULike, Mendeley, Zotero
Social news: Digg, Reddit, Newsvine, Zite
Social documents: Google Docs, Dropbox, Zoho
Project management: Basecamp, Huddle
 Multimedia:  Art and Design: DeviantART, Tumblr
Photographs: Flickr, Instagram, Picasa, Pinterest
Video: Viddler, Vimeo, YouTube
Livestreaming:, Livestream, UStream
Presentation sharing: Prezi, LucidChart, Scribd, Slideshare, Sliderocket
Virtual worlds: OpenSim, Second Life