Visual communication is conveyed through images, quotes, brands, films, art, or advertising campaigns. Depending on the strength of the visual communication, the message will have the power to inform, educate, mobilise and even, at times, change behaviours.
Propaganda posters demonstrate how visual communication can convey impactful messages. From the two world wars to pandemics, visuals can help to exemplify compelling advertising campaigns.
Another good example of visual communication, which can foster inclusivity and spark interest in data and statistics, is through the use of infographics. Infographics are visual representations of data or information which provide a more digestible format for audiences to understand.
Examples can include posters that explain complex concepts, charts that simplify statistical data, or visual narratives that guide audiences through a story. Poster presentations are a common form of assessment at university. Through transforming information into an engaging format, infographics make data more accessible, ensuring the message resonate with a variety of audiences.
Look at our Digital skills guide on digital creation or our guide on presentations and posters which details the various tools you can use to create engaging content.
Kealey, E.J., Hill, Siffken & Co. and United Kingdom Government (1915). Women of Britain Say ‘Go!’ [Ink on Paper] https://commons.wikimedia.org/wiki/File:7_Collection_Eybl_Great_Britain_-_E._Kealey_-_Women_of_Britain_say_–_GO.jpg.
Ragan, L. and United States Office of War Information (1943). The United Nations Fight for Freedom. Hennepin County Library. Available at: https://digitalcollections.hclib.org/digital/collection/p17208coll3/id/1099/.
