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Getting the most from Subject Databases

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Marketline

Marketline: Your Global Business Intelligence Hub for Academic Exploration

Marketline is a comprehensive online database that provides in-depth analysis and data on companies, industries, and countries worldwide. Whether you're studying business, economics, politics, sociology, or any other field, Marketline is an invaluable resource for understanding the global business landscape, conducting research, and gaining real-world insights.

What Marketline Offers Students:

  • Deep Dive into Company Profiles: Explore detailed information on thousands of public and private companies worldwide, including financials, SWOT analyses, and strategic insights. Understand a company's strengths, weaknesses, opportunities, and threats.
  • Comprehensive Industry Analysis: Access in-depth reports on a wide range of industries globally, covering market size, segmentation, trends, competitive landscapes, and key players. Gain a holistic understanding of industry dynamics and challenges.
  • Country Profiles & PESTLE Analysis: Explore comprehensive reports on over 200 countries, including PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analyses, economic indicators, and political risk assessments. Understand the broader context shaping business environments.
  • Financial Deals Data: Access data on mergers and acquisitions, venture capital investments, and IPOs, providing insights into market activity, investment trends, and corporate strategies.
  • Case Studies: Learn from real-world examples of successful and unsuccessful business strategies across various industries and regions. Analyse the factors that contribute to success or failure in different contexts.

How Marketline Can Benefit Your Studies:

  • Research Projects & Dissertations: Marketline provides a wealth of data for academic research on companies, industries, and countries, supporting your assignments, dissertations, or theses.
  • Business & Economics Courses: Marketline's reports can be used to inform business plans, economic analyses, and strategic decision-making, providing real-world context for your coursework.
  • Political & Social Sciences Research: Marketline's data on country profiles, PESTLE analyses, and industry trends can be invaluable for research in political science, sociology, and other social sciences.
  • Career Exploration: Research potential employers or industries of interest using Marketline to gain insights into their financial performance, market position, and future outlook.

Get the Most Out of Marketline: Your Guide to Business Intelligence Success

Marketline is designed to be intuitive, but a little guidance can go a long way. Here's how to get the most out of this powerful tool:

  • Marketline Help Guides: Marketline has a comprehensive user guide that can be accessed here or video guides available here.
  • Library Workshops: The library offers sessions on using Mintel and other business databases. These sessions can provide valuable guidance and answer your questions. Check the library website for upcoming workshops or watch the pre-recorded one below.
  • Online Resources: Explore the wealth of online resources available for Marketline users. Look for tutorials, blog posts, or articles from reputable sources offering tips and tricks. YouTube is also a great resource for video tutorials on using Marketline effectively - try searching for "Marketline database tutorial".