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Getting the most from Subject Databases

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Statista

Statista: Your Gateway to Global Statistics for Academic Excellence

Statista is a leading provider of market and consumer data, offering a vast collection of statistics, reports, and insights across various industries and topics. Whether you're studying business, economics, social sciences, healthcare, technology, or any other field, Statista is an invaluable resource for accessing reliable data and understanding global trends.

What Statista Offers Students:

  • Vast Collection of Statistics: Explore millions of statistics on diverse topics, ranging from market sizes and consumer behaviour to economic indicators and social trends. Find data on virtually any subject you can imagine.
  • Industry Reports & Market Outlooks: Access in-depth reports on industries, markets, and specific companies, including market analyses, forecasts, and expert insights. Understand the forces shaping industries and their future outlook.
  • Consumer Surveys & Studies: Dive into the results of consumer surveys and studies to understand consumer opinions, preferences, and behaviours. Uncover what drives consumer choices and how they perceive brands and products.
  • Country & Regional Data: Explore statistics and reports on countries and regions worldwide, covering economic indicators, demographics, social trends, and more. Gain a global perspective on various topics.
  • Data Visualisation: Use Statista's charts, graphs, and infographics to visualise data and identify trends easily. Present your findings in a clear and compelling way.

How Statista Can Benefit Your Studies:

  • Research Projects & Dissertations: Statista provides a reliable and comprehensive source of data for academic research across various disciplines. Support your arguments and findings with credible statistics. For example, if you're a sociology student researching social media usage among different age groups, you could draw on Statista's data on social media demographics to support your analysis.
  • Evidence-Based Decision Making: Make informed decisions in your coursework and projects by basing your arguments on solid data and statistics. For instance, a marketing student could use Statista's data on advertising spending trends to develop a targeted campaign strategy.
  • Presentations & Reports: Enhance your presentations and reports with visual representations of data from Statista, making your work more engaging and informative.
  • Understanding Global Trends: Gain insights into global trends and developments across different industries and topics, expanding your knowledge and perspective.

Get the Most Out of Statista: Your Guide to Data-Driven Success

Statista is designed to be intuitive, but a little guidance can go a long way. Here's how to get the most out of this powerful tool:

  • Help Guides: Statista offers built-in help guides and tutorials to walk you through its features and functions. Access the Help Center from 'My Account' in the top right hand corner.
  • Library Workshops: The library offers sessions on using Statista and other business databases. These sessions can provide valuable guidance and answer your questions. Check the library website for upcoming workshops.
  • Online Resources: There are many online resources available to help you learn more about Statista. Look for tutorials, blog posts, or articles from reputable sources that offer tips and tricks for using the platform effectively. You can also find helpful video tutorials on YouTube by searching for "Statista database tutorial" or similar terms.

The video below provides an introduction to Statista to get you started.